Sorry, not sorry, apologies are back!

It’s week two of Sorry, not sorry, and while last week we talked about “nonpologies,” this week we’re focusing on “faux-pologies.” A “faux-pology” is that “sorry” that has hijacked everyday speech. It’s the reason you say you’re sorry when a car goes over your foot or you ask for paper instead of plastic at the market. A “faux-pology” is the “sorry” we use in place of “excuse me” or “f*@k you” or general permission to speak.

“Sorry, can I get that pen,” “Sorry, you just bumped into me,” “Sorry, but can I say something.” Any of these sound familiar? If so, you are a master of the “faux-pology,” and it’s time to change that; (a) because you shouldn’t say sorry when it’s not your fault, and, (b) because you don’t need permission to ask for something. Reserve the “sorry” for when you actually screw up and have another human being to apologize to, because the clerk at Whole Foods just doesn’t care, and really, neither should you.

Maybe we can’t change a linguistic trend overnight, but we can point it out, and recognition is the first step to change. So next time you want to say “sorry” say “excuse me” or “screw you” or don’t say anything at all. Whatever you are saying most likely does not need a caveat, especially an apologetic one. And if all else fails, check out the Sorry App…it may prove helpful!

#PYPEin and tell us how you replace your “faux-pology.”